Blog post courtesy of our sponsors Digital Marketer Bee
The internet has been widely credited for revolutionising various aspects of our lives. One of these is how online and digital innovations have changed how business operations are carried out. Internet-based services, specifically websites, have provided business owners with a new way to interact with existing and potential customers.
Various studies have shown how websites can improve the overall performance of businesses and boost their sales. According to many of these, having a website can exponentially increase the reach of your business and can connect you with people who are interested in your services and products.
Through a dedicated and well-designed website, you have the potential to increase your sales dramatically. Of course, your potential earnings and the expansion of your business operations will depend on certain factors. In this article, we’ll explain some of the aspects of a website that you need to consider and address to boost your sales.
Reach a Wider Audience
Due to the vast reach of the internet, having a website has become more effective than traditional techniques such as cold-calling and outbound marketing. Through various online strategies, you can expand your target audience and gather more leads for your business.
One tactic you can use through a website is publishing blog posts or online articles about topics that are related to your business. In fact, according to a study by Demand Metric, around 80% of consumers learn about a company by reading custom online content. In addition, businesses can generate up to 67% more leads a month through blog posts.
Another major benefit of having a website is building trust with potential customers. Most consumers turn to the internet to gather information about a company before making a purchase. They often want to know about the experiences of other consumers who had already transacted with that company.
Aside from blog posts and other website content about your company, online reviews and testimonials from past customers can provide consumers with an idea of how your business operates. Reading through these will also help them decide if they want to transact with your company. As noted by Bright Local, 79% of surveyed consumers trust the online reviews that they read.
Deliver Additional Information and Support
Developing a website for your business also allows you to provide additional information about your products and services. For instance, you can set up a FAQ page, which contains all the answers to the common questions related to your offerings. This page can also contain relevant information about your company’s various policies related to shipping operations, returns, and refunds.
Additionally, more and more companies are taking advantage of various online features and applications to provide customer support through their websites. One of these is through live chat, which allows customers to directly communicate with a customer service representative. The agent can then address the customers’ issues about their orders or help them get through the checkout process.
Create a Sense of Urgency
Creating a sense of urgency also helps in influencing the purchasing behaviour of your website’s visitors. This strategy can be carried out in a variety of ways. One of these is displaying a countdown timer for your active offers and promotions. This can lead to increased conversions since it can persuade some visitors to complete their purchases to avoid missing out on an offer. The same effect can also be achieved by displaying the amount of stock you have left for each product.
Launching an email campaign that targets the individuals who signed up through your website is also an effective way to increase your business’ sales. You can create a sense of urgency through this marketing strategy by introducing limited offers or special discounts.
Keep Customers Interested
Keeping your visitors interested in your website and products also plays an important role in the success of your business. The design and performance of your website can help prevent people from leaving. For instance, consumers have been known to spend almost 90% of their time on websites that have video content. That’s because many people find videos more engaging than long blocks of informative text.
Also, due to the popularity of mobile devices, making sure that your website is optimized for this platform greatly helps in keeping visitors on your site. According to a 2021 study by Statista, mobile internet traffic accounts for over 54% of all global online traffic. This means that more people are using their mobile devices to access the internet and view websites than other platforms.